As we have broad and regular access to senior level experts across the marketing landscape, we are often hired by corporate marketers, agency operating units, and holding companies to conduct in-depth studies on issues confronting the marketing services industry. Some recent examples include:

 

The War for Talent

Finding, keeping, and growing talent in the midst of a workface and digital revolution.

 

Key Principles for Structuring Compensation for Agency Executives

How to acquire, retain and motivate senior people (4A Management Series).

 

The Digital Services Your Clients Really Want

Findings from over 40 conversations with CMOs – their hopes and frustrations in regards to finding digital solutions from their agency partners (4A Webinar).

 

The Future of Talent

Calling all hybrids - the evolution marketing and agency talent.